Copywriter and inbound content marketer
It’s vital for inbound marketers to complete timely content audits to know how well your content is working. Often the first step in a content audit is keeping an accurate inventory of your existing content.
Once you know what you have you can determine how well your content is working, and which pieces can be reused. Today, let’s talk more about the first step:
How to keep an accurate content inventory
Spending some time updating the details of each piece of content now can save a lot of time later when you want to reuse your material. Especially when your inbox is full of content requests!
You may be using marketing software or a simple spreadsheet to keep track of your content. Either way, here’s a list of helpful details to include:
Stay tuned for details on the next steps of your content audit including:
Now that your content inventory is complete, you may find you need some fresh, SEO keyword rich content. If so, I’m ready to help! Contact me today to get started.